00announcement-bar Site-wide announcement brand promises only · no offer, price held back by designShippingClaims
Free UK Shipping Over £75
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Refillable Forever
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Hand-Poured in the UK
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01image-banner Hero recognition of the ad creative · brand mood · NO priceHero imageNew copy
Hero Image · full-bleed
The deep blue Ocean Pott, lit, centre-frame on pale linen. Driftwood and soft coastal daylight. The exact Pott from the ad, so the click feels continuous. No people.
The Sea Salt Collection
The Sea, Kept in a Pott.
Sea salt, lily of the valley and driftwood, hand-poured into a deep blue ceramic Pott that is thrown by hand and refillable forever.
Scroll
02featured-collection The Sea Salt range collection-page job · products where the ad traffic expects them · cards link to live PDPsLive productsSold-out items excludedProduct images
The Sea Salt Range
Choose your way in.
Every piece below carries the same coastal scent and the same deep blue ceramic. All of it is refillable forever. How that works is just below the range.
03image-with-text + multicolumn The scent · Sea Salt the story begins · what the ad soldFrom PDPNotesMacro image
Image · ingredients macroSea salt crystals, a sprig of lily of the valley, a weathered piece of driftwood on pale linen. Shallow depth of field, cool coastal light.
The scent · Sea Salt
Salt air first. Driftwood by the last hour.
Clean marine notes, softened by lily of the valley and weathered woods. Like standing at the shore as the waves come in. Around 60 hours of it per refill, from 100% natural rapeseed and coconut wax.
Base
Driftwood
Weathered Woods
04image-with-text The vessel · Ocean Pott the object from the ad · craft story, still no priceFrom PDPNew copyGlaze macro
Image · glaze macroClose on the Ocean Pott. Deep blue glaze with lighter hues catching the light, hand-thrown ridges visible. Unlit, no props.
The vessel · Ocean Pott
Deep blue, thrown by hand.
Every Ocean Pott is wheel-thrown by a UK potter and glazed in a deep blue with lighter hues that catch the light, like the coastline it is named for. No two come out exactly alike.
And when the candle is finished, the Pott is not. Drop in a refill and it starts again. This is a piece for your home first, and a candle second.
How the System Works ↓
05image-with-text Image-with-text reverse · the system homepage job #1 · what Pott is and why it is differentBrand lineBody copyImage
Image · full bleedEditorial-style: the Ocean Pott on a sunlit windowsill, three different refill pucks lined up beside it. Cream and clay tones with the blue Pott as the anchor.
The refillable habit
It's not a candle. It's a Pott.
Most candles are a single-season thing. Buy, burn, bin, repeat. The Pott is the opposite.
One hand-thrown vessel made to last. A refill you drop in when the wax runs out. Sea Salt for the coast-craving months, Bonfire in autumn, Cook in the kitchen. One Pott. Every scent we make.
See the Ritual ↓
06multicolumn The ritual · 3 image columns teach the refill habit · feeds refill + subscription conversionFrom product pageStep images
The Ritual
Burn it. Empty it. Refill it.
01 · burnThe Ocean Pott lit on a bedside table, evening light.
Step 01
Burn
Light it and let the room fill. Around 60 hours of evenings per standard Sea Salt refill. Trim the wick before each burn.
02 · emptyA linen cloth wiping the empty blue ceramic Pott.
Step 02
Empty
Pop out the spent wax disk. Wipe the inside with a cloth. The Pott looks new again.
03 · refillA hand dropping a refill puck into the Ocean Pott.
Step 03
Refill
Drop in any Pott refill. New scent, same Pott. Every Pott we have ever made still fits today's refills.
07multicolumn Brand pillars · 3 USPs anchor the brand promises under the storyFrom site
Hand-Thrown in the UK
Every Pott is wheel-thrown by a UK potter and hand-poured in small batches.
Refillable Forever
When the wax runs out, drop in a refill. Same Pott, new scent. Every Pott we've ever made still fits today's refills.
Natural Rapeseed & Coconut Wax
Vegan, eco-friendly wax blend. No paraffin, no chemical sharpness, no shortcuts.
08multicolumn / logo-list Press · "As featured in" thin band · borrowed credibilityReal placements only
As featured inPress & awards
House & Garden
Country Living
The Times
Stylist
Vogue
09multicolumn Wayfinding · 3 paths mid-page re-router · after the story, route by situation straight to the right PDPNew
Still deciding?
Three ways into Sea Salt.
Now you know how the system works. Pick the door that sounds like you.
10apps · Yotpo / Judge.me Customer reviews app block · pulls live reviews on render1 real · 2 shapesAggregate
What people say
★★★★★
4.9 out of 5 across the Sea Salt range
★★★★★
"Colour of the pot and the scent took me straight to the beach!"
Verified BuyerSea Salt · Standard
★★★★★
"Placeholder shape. The review app renders a real quote here."
NameTown · Verified Buyer
★★★★★
"Placeholder shape. The review app renders a real quote here."
NameTown · Verified Buyer
11featured-collection Featured collection · other refills prove the system · the Pott they buy today keeps earningProduct namesPricesProduct images
One Pott. Every Scent.
Keep the Pott. Refill the scent.
When your Sea Salt finishes, drop in any Pott refill. Same Pott, new scent. That is the whole idea.
Roses · spring refill
Roses
Spring · refill
£27.50
Cook Candle · kitchen refill
Cook Candle
Kitchen · refill
£27.50
Bonfire · autumn refill
Bonfire
Autumn · refill
£27.50
IOW Tomato · limited drop refill
IOW Tomato
Limited drop · refill
£27.50
12collapsible-content FAQ · accordion pre-empt hesitation before the closer5 From Site1 Created
Questions, answered
How long does it burn?
Will Sea Salt refills fit the Pott I already own?
Can I subscribe to refills?
Where is it made?
What if my Pott arrives chipped?
Shipping & returns?
13image-banner Closer · final CTA full-bleed coastal dusk · last conversion moment · routes to the rangeNew copyDusk image
Closer · full bleed
For the coast-craving evenings
One Pott. The Sea on Tap.
A deep blue Pott thrown by hand. A scent that takes you to the shore. A refill waiting when it is done.
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