Client Review · Sea Salt v2 · Products-First (A) Pott Candles · collection-page shape: range directly under the hero, brand + system story expands below · compare story-first (B) →
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Source flags: From Site already on pottcandles.com From Reviews Yotpo / Judge.me / Google / Trustpilot Created Kova-written — edit freely Needs Input placeholder · hover for what's needed
00announcement-bar Site-wide announcement brand promises only · no offer, price held back by designShippingClaims
Free UK Shipping Over £75 · Refillable Forever · Hand-Poured in the UK
theme · header Header global · not part of LP templateTheme
01image-banner Hero compact + image-led, like a collection banner · scent + refillable in the headline · products peek below the fold2 images · responsiveBarcode retouchNew copy
The Sea Salt Collection

Sea Salt. Refillable forever.

Clean marine notes of sea salt, lily of the valley and driftwood, hand-poured into the deep blue Ocean Pott.

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02featured-collection The Sea Salt range collection-page job · products where the ad traffic expects them · cards link to live PDPsLive productsSold-out items excludedLive product images
The Sea Salt Range

Choose your way in.

Same scent, same deep blue ceramic, every piece refillable forever. The full story is below the range.

Shop the Full Ocean Collection →
03image-with-text + multicolumn The scent · Sea Salt the story begins · what the ad soldFrom PDPOfficial notesScent-notes graphic
The scent · Sea Salt

Salt air first. Driftwood by the last hour.

Clean marine notes, softened by lily of the valley and weathered woods. Like standing at the shore as the waves come in. Around 60 hours of it per refill, from 100% natural rapeseed and coconut wax.

Top
Sea Salt
Heart
Lily of the Valley
Rose Water
Base
Musk · Driftwood
Amber
04image-with-text The vessel · Ocean Pott the object from the ad · craft story, still no priceFrom PDPNew copyHands at the wheelHigher-res needed
The vessel · Ocean Pott

Deep blue, thrown by hand.

Every Ocean Pott is wheel-thrown by a UK potter and glazed in a deep blue with lighter hues that catch the light, like the coastline it is named for. No two come out exactly alike.

And when the candle is finished, the Pott is not. Drop in a refill and it starts again. This is a piece for your home first, and a candle second.

How the System Works ↓
05image-with-text Image-with-text reverse · the system homepage job #1 · what Pott is and why it is differentBrand lineBody copyReal image
The refillable habit

It's not a candle. It's a Pott.

Most candles are a single-season thing. Buy, burn, bin, repeat. The Pott is the opposite.

One hand-thrown vessel made to last. A refill you drop in when the wax runs out. Sea Salt for the coast-craving months, Orangery for brighter mornings, Cook in the kitchen. One Pott. Every scent we make.

See the Ritual ↓
06multicolumn The ritual · 3 image columns teach the refill habit · feeds refill + subscription conversionFrom product pageLive step images
The Ritual

Burn it. Empty it. Refill it.

Step 01

Burn

Light it and let the room fill. Around 60 hours of evenings per standard Sea Salt refill. Trim the wick before each burn.

Step 02

Empty

Pop out the spent wax disk. Wipe the inside with a cloth. The Pott looks new again.

Step 03

Refill

Drop in any Pott refill. New scent, same Pott. Every Pott we have ever made still fits today's refills.

07video / multicolumn UGC · from real homes customer + creator films already proven in the ad accountLive adsUsage rightsVideo files
From Real Homes

Shot by customers, not by us.

The same films running in our ads right now. Real kitchens, real coffee tables, real first lights.

The Ocean Pott lit on a coffee table at home0:26
The Ocean Pott, at home on the coffee table
Creator lifestyle film · Ad 627
A customer reviewing the Ocean Pott in her kitchen0:23
The kitchen verdict, straight to camera
Customer review · Ad 616
Unboxing the Ocean Starter Pack0:25
Unboxing the Starter Pack
Unboxing film · Ad 633
08multicolumn Brand pillars · 3 USPs anchor the brand promises under the storyFrom site

Hand-Thrown in the UK

Every Pott is wheel-thrown by a UK potter and hand-poured in small batches.

Refillable Forever

When the wax runs out, drop in a refill. Same Pott, new scent. Every Pott we've ever made still fits today's refills.

Natural Rapeseed & Coconut Wax

Vegan, eco-friendly wax blend. No paraffin, no chemical sharpness, no shortcuts.

09multicolumn / logo-list Press · "As featured in" thin band · borrowed credibilityReal placements only
As featured inPress & awards
10multicolumn Wayfinding · 3 paths mid-page re-router · after the story, route by situation straight to the right PDPNew
Still deciding?

Three ways into Sea Salt.

Now you know how the system works. Pick the door that sounds like you.

11apps · Yotpo / Judge.me Customer reviews app block · pulls live reviews on renderAll real · YotpoLive numbers
What people say
★★★★★
4.85 out of 5 · 40 reviews across the Sea Salt range
★★★★★

"The colour of the pot and the scent of the candle were so fresh and took me straight to the beach!"

Natalie K.Verified Buyer · Sea Salt
★★★★★

"I have tried many candles over the last 30+ years, but I have to say Potts candles & this scent especially, is the best I’ve ever found!"

Jane H.Verified Buyer · Sea Salt
★★★★★

"A beautiful tactile pott. These candles last for hours and the scent is strong without being overwhelming."

SueVerified Buyer · Sea Salt
Read All Reviews
12featured-collection Featured collection · other refills prove the system · the Pott they buy today keeps earningProduct namesPricesLive images
One Pott. Every Scent.

Keep the Pott. Refill the scent.

When your Sea Salt finishes, drop in any Pott refill. Same Pott, new scent. That is the whole idea.

Roses
Spring · refill
£27.50
Cook Candle
Kitchen · refill
£27.50
Orangery
Bright citrus · refill
£27.50
IOW Tomato
Limited drop · refill
£27.50
Shop All Refills →
13collapsible-content FAQ · accordion pre-empt hesitation before the closer5 From Site1 Created
Questions, answered
How long does it burn?
Will Sea Salt refills fit the Pott I already own?
Can I subscribe to refills?
Where is it made?
What if my Pott arrives chipped?
Shipping & returns?
14image-banner Closer · final CTA full-bleed coastal dusk · last conversion moment · routes to the rangeNew copyLive image
For the coast-craving evenings

One Pott. The Sea on Tap.

A deep blue Pott thrown by hand. A scent that takes you to the shore. A refill waiting when it is done.

theme · footer Footer global · not part of LP templateTheme
Sea Salt · Ocean Pott Refillable forever
Shop the Range
Sea Salt LP v2.2 · collection-style compact hero (scent + refillable headline, mobile shows image + headline only) · product cards peek on the first mobile screen · §07 From Real Homes UGC + real Yotpo quotes in §11 · A/B sibling: story-first at /discovery/
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